Apart from facial expressions, voice quality and other non-verbal cues, body motion conveys interpersonal information. Hence, body motion plays an important role for politicians who present themselves and their ideas on a public stage trying to convince potential voters of their qualities. It has been shown that the body movements displayed by politicians affect people’s impression and that these impressions are often based on simple motion cues. This supports the idea that body motion is an important source of information when judging others from a distance on basic social categories. Nevertheless, people seem to be influenced by information from different communication channels when judging others. Therefore, po-liticians face the difficult task to impart their “message” on different levels of communication. However, the most talented self-presenters may be able to do this and make their message more convincing by giving it an emotional coloration.
