About the Book

Set in one of the world’s most unequal and violent places, this ethnographic study reveals how insurance companies discovered a vast market of predominantly poor African clients. After apartheid ended in 1994, South Africa became a ‘testing ground’ for new insurance products, new marketing techniques and pioneering administrative models with a potentially global market.
Bähre examines the ways in which policies are sold and claims are handled, offering a detailed analysis of South Africa’s insurance sector.